Bad UX is Good Business

Let me start by summarizing this awesome essay from Andrew Chen. Andrew argues that things like A/B testing the landing pages which produces 10%ish increase in conversion do not really increase the bottom line of the company by 10%. This is because the changes in landing page affect the “low intent” visitors than the “high […]

Sell me this pen – A different take

Most of the answers to the “sell me this pen” relies on trying to make the pen more valuable than it really is. But one might try a different approach. Here is how it might go: Interviewer: Sell me this pen.* Draws a random pen from the pen holder and places it on the table* […]