Bad UX is Good Business

Let me start by summarizing this awesome essay from Andrew Chen. Andrew argues that things like A/B testing the landing pages which produces 10%ish increase in conversion do not really increase the bottom line of the company by 10%. This is because the changes in landing page affect the “low intent” visitors than the “high […]

The Uber bond- The finances of future transportation

Uber’s self driving efforts Almost everyone in the technology space is expecting self-driving cars to be future of personal transport. The day is not far when you would get up in the morning, get ready for work, and as you open your front door, a car rolls right in front of you. You get in the […]